It seems like every time I sit down with a new seller and go over all of the things I do to market a home – the response is the same.
A comprehensive marketing plan is key to selling properties in today’s market. Not only are we in a challenging market, but buyers have more information at their fingertips than ever before. Google alone has a vast majority of data, not to mention comparative sites such as Google or Trulia which provide historical information and graphical neighborhood information at the touch of a finger.
The truth of the matter is -over 82% of new home buyers start their search online (according to the NAR). A staggering statistic indeed. What does that really mean?
Like anything (me included) when I want something the first thing I do is pull up my internet browser and Google it, maybe it’s “Spokane Homes For Sale,” or “Spokane Short Sales.” nevertheless hundreds of agent sites appear. Perhaps a paid advertisement for Trulia or Realtor.com appear. A buyer selects a site and begins their search.
VERY FEW buyers I’ve worked with start the old fashioned way – hopping in the car and driving around, or calling up the neighborhood Realtor and setting up a time to view some listings. Most buyers are active buyers.
How do you market your home to the information savvy buyer? Easy enough to say – with loads of information, pictures & data. The information consumer thrives on information and with so much information at everyone’s fingertips – they almost cannot get enough.
Listings need to be present in internet, print and visual (virtual tour etc.) and link centrally to a repository of listing data and resources to collect more data.
My listings are syndicated to over 60 websites and have exposure internationally. I have worked with a buyer from Hong Kong who found me online. I also have agressive print and face to face advertising mechanisms giving a well rounded and effective marketing campaign for your home.
If you want to see what I have to offer, please contact me.